DRIVE YOUR WAY

IDEA will develop customer service with a robust retail network comprising of exclusive 'My Idea Stores', 'Idea Points' and other outlets. The service network will be expanded to over 25,000 retail outlets and 60 IDEA showrooms in the state, shortly. Aimed at achieving visibility and real time experience, these will significantly enhance IDEA's distribution network and help reach out to its discerning customers across all segments.

“ALL THE ABOVE MENTIONED HERE IS DREAM OF IDEA PROJECT IN CHENNAI”

But what is the reality here in Chennai…. Is that idea telecom launched their service strong enough to challenge their competitors……
The fact is……… IDEA will die within year……. May be before June it may happen…….
Why?????? Lot of unanswered questions eating my head…… is the company is not capable to challenge the Chennai market….. It has all well build base but still lacking. Poor planning is going to collapse IDEA…..

Problems in IDEA:
Customers:
The customer are enjoying the current scenario…… company failed to identify the customers touch point…..
Customer are getting the sim cards from different service provider at free of cost and it holds minimum 15 to maximum 80 rupees of talk time…… with life time validity too.
So it is difficult for new entries to switch over to another operator. Customer have a constant operator and use the other operator only to make call.
If the network have poor coverage the customers won’t use the operator at free of cost also.

Competitors:
IDEA has strong competition like:

New entries:
MNC’s ……..telecom giant are going to launch their service. By next year Tamilnadu is going to have 15 operators.



The middle man:
Distributor are the big problem of IDEA…I mean the distributor are not creating the problem. The company itself became as big headache for the distributors.
Distributor role is important in this industry. IDEA provides 1.5% margin in total sale for the distributors at the same time other operator margin is pretty high. And they provide copier, scanner machines and digital camera to reduce the burden of distributor and retailers. But IDEA still follow all traditional procedures.
Past 3 months every Chennai distributor had lost between 15000 to 25000 rupees.
Actually IDEA asked the distributors to appoint 3 sale people for the promotional activities but it is difficult for the distributor to give salary while they are not generating any profit.

Distributor are forced by the sales team to move the product in the market to achieve the target and that leads the distributors to provide dummy identity proof for the numbers. And the company never mind receiving same identity proof for more then one numbers. It is called “scratching” in sales team’s language.
And every number is considered as active number. And the IDEA manage to make forecasting based on this performance.

Threat from TRAI:
TRAI has announced that all the operator must have pulse rate billing system. And it is going to be implemented in a short period.

Company policies:
IDEA doesn’t have a fixed planning and they change their policies in an irregular intervels.

Advertising:
IDEA has a great great great advertising team they never know what to do for advertisement. IDEA has actress Shereya as a brand ambassador for south India…… you can find poster in Chennai. First I thought it is poster of “kungumam” magazine.
No TV AD’s……I think the commercial shooting is on process…… Even paan beda valla try to showcase himself great for his new shop….then what is the job of the IDEA creative team……

WHAT IDEA HAS TO DO TO PROGRESS BETTER?
(It is copied from an American telecom company… but copying is became as birth right…. And shamelessly coping some good thought is my policy)

What exactly IDEA wants to do?
Want to reduce the operating cost……..or reduce the capital investment……..?????????
Very simple IDEA has great confidence that they can achieve……..correction “over confidence”…..

Or IDEA wants to join in this group: