Have you seen this new POTHY’S AD before if “NO” please spend 40 second before reading this post…….
Do you remember any apparel AD campaign that attracted you recently?…….wait let me ask you like this “Can you recall any apparel brand name through their AD?”……I will bet you……You can’t…..(don’t say you can remember REYMOND’S )
All the apparel segments don’t know how to run their AD campaign…….every month they try to change their AD that’s it, not more than that……
The recent AD by SARAVANA STORE’S is simply stupid……4 heroine in a same AD singing and dancing…. What I learned in my MBA is, the AD should convey message to audience, the brand must be recalled……if it is so the AD will be successful…..but AD’s like SARAVANA STORE is really pedantic……
These companies fail to understand what exactly the AD going to be…….try to stuff toooooooo much things in a single AD and try to show all these following parameters within a minute…..those are:
1. Best store in whole city
2. Various collection
3. One store for different age group and different income level
4. Cheapest store
5. Try to establish (I mean try to take a tour of the entire store)
6. And importantly the heroines buy clothing and dance here
“What a stupid idea sirji”……?
I have a doubt whether the marketer’s know what they are doing is wrong or it is compulsion to have 4 heroine in a same AD……. I don’t know the real fact……..is there anyone who can explain me what it is…
Lets discuss the positive side of an another AD - POTHY’S deepali collection……already pothy’s positioned themselves as traditional follower….so it is time to reposition themselves that they are traditional but also young…... pothy’s used great advertisement technique…..I would like to list it down the best features of this ad campaign used by the director of pothy’s AD………
1. No heroine dancing in this AD(thank god) new young models with good facial expressions
2. Establishing pothy’s as younger
3. Music is very gentle not biting the ear
4. Very few words used in the entire AD
5. Great magic hidden in the lyric, the brand name seems to be repeating again and again but exactly 4 times used
6. And the pothy’s wording repeatedly shown in the AD to differentiate from other Ads and make the customer to recall the brand
7. Concentrating on youth and kids ware(pothy’s previous ad camphene are seems to be very traditional example: staring sathiyaraj and shitha ad)
My only point is, when a MBA fresher can think this much why this marketer’s……can’t….?????
But SARAVANA store won’t change……..do you think it will change? Let’s wait for the new change………..
5 comments:
Hi Suresh,
Great start!
Blogging..something which I always wanted to do..ofc..inspired by Prof.Satheesh
Good review of the ads..I rly have to watch the ads to comment on ur post..
If not the job market, such blogs would dfntly keep our interests and passion alive!
Looking forward to see some good work coming up.
hey its a good start.....but i feel you should have put even saravana stores ad so that people would see both the ads and give you the opinion better. but your opinion about the ad is good as you said if you see saravana stores ad it is something routine nothing new except the change of actress whereas in pothys ad it is not so....they had always been coming up with saree ads this is the first time they have focused on youngsters their interest and the varieties they would be looking for...so its like kind of shift they have taken instead of their routine traditional saree touch.on whole its nice....hope you come up with more interesting things about marketing....
hi.....jayashree......thanks for your comment...
you are right...first i had a plan to add saravana too, but i felt the ad was too bad to post here..in future i will post.....thanks....
machi ,,, so u r a grand ambassidor of pothy's now huh...keep rockin da
Hi
Very happy to see your blog. New thoughts have been implemented. You have given examples what have to be and not to be. keep updating...keep rocking...All the best...
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